We're two London-based German girls with an insatiable passion for baked goods. Given our heightened interest in the category, we couldn't fail but notice a great injustice that is taking place in the baking aisle.
We noticed that the gingerbread world is dominated by men... Gingerbread women are rarely seen and if you do spot one, she's usually quiet and demure, dressed in boring, traditional attire. Why?!
We decided to set out to crumble the gingerbread patriarchy with the full force of feminine charm, wit, strength and beauty.
We created three entirely novel, world-exclusive ranges of fun and fearless gingerbread ladies.